In recent years, there has been a noticeable shift back to physical advertising as businesses seek to break through the digital clutter. With the saturation of online ads, consumers are experiencing ad fatigue and are increasingly tuning out digital advertisements. This trend highlights the enduring power of print and its effectiveness in reaching and engaging audiences.
Ad Fatigue
Over 70% of consumers report feeling overwhelmed by the number of online ads they see daily. This constant bombardment of digital advertisements has led to a phenomenon known as ad fatigue, where consumers become desensitized to online ads and are more likely to ignore them. As a result, businesses are turning to physical advertising to capture their audience’s attention in a more meaningful way.
Trust in Print
Printed marketing materials are perceived as more trustworthy compared to digital ads. In fact, 56% of consumers find printed marketing to be the most trustworthy type of marketing. This trust factor is crucial for businesses looking to build and maintain strong relationships with their customers. By incorporating print into their marketing strategies, businesses can enhance their credibility and foster a deeper connection with their audience.
Effectiveness of Direct Mail
Direct mail continues to be a highly effective form of physical advertising. With a response rate of 4.9% for house lists and 2.9% for prospect lists, direct mail significantly outperforms digital ads in terms of engagement. In comparison, display ads have a click-through rate (CTR) of 0.05% to 0.1%, Facebook or LinkedIn ads have a CTR of 0.01% to 0.05%, and paid search ads have a CTR of 0.5% to 2%. These statistics demonstrate the superior impact of direct mail in driving customer responses and achieving marketing goals.
Why 3,000 Postcards?
At Thick Stock Print, we understand the importance of reaching a substantial audience with your marketing efforts. That’s why we recommend using 3,000 postcards as the base for your mailing campaigns. This number strikes the perfect balance between cost and reach, ensuring that your message reaches a broad audience while remaining cost-effective. By choosing 3,000 postcards, you’re leveraging proven statistics to create a powerful and effective marketing strategy.
Discover the Thick Stock Print Difference
At Thick Stock Print, we are committed to helping you achieve your marketing goals with high-quality, thick stock postcards that make a lasting impression. Our dedication to quality and customer satisfaction sets us apart as a key player in the print industry. Discover the Thick Stock Print difference today, and let us help you make a lasting impression with every print.